Manager, Events Marketing (Marketing)

Job Classification:

Marketing & Communications - Marketing

Prudential Financial (NYSE: PRU), a leader in financial services for over 140 years, is committed to expanding access to investing, insurance, and retirement security in the United States. With over $1.6 trillion in assets under management, Prudential helps customers—including brokers, employers, and employees—develop strategies for growing and protecting wealth.

Manager, Group Insurance Events Marketing is responsible for the marketing planning, coordinating, promoting and providing support for Prudential Group Insurance-hosted events and third-party conferences. This role involves partnering with multiple groups to  manage the GI portion of third-party sponsorship budget and strategy, collaborating with brand team to craft our presence at conferences, promoting GI speakers, and regularly reporting success metrics to leadership. The ideal candidate will have a strong background in event management, excellent organizational skills, and the ability to work effectively with cross-functional teams.

Responsibilities:

• Build and drive the GI event calendar and sponsorship strategy for third party and Prudential-hosted events, ensuring they align with the company's brand and objectives.
• Collaborate with various departments, including Brand, Digital & Marketing, GI Marketing teams, GI Distribution, and Communications, to ensure events align with overall business objectives.
• Coordinate logistics for third-party conferences, including vendor management, and on-site support.
• Partner with Marketing teams to ensure optimal “surround sound” promotion of Prudential's attendance, participation, or sponsorship.
• Manage the GI portion of the third-party sponsorship budget and participation for all events and conferences, inclusive of tracking expenses and adhering to budget guidelines.
• Work closely with the brand team to develop and implement strategies for how Prudential shows up at industry conferences.
• Ensure all event materials and promotions are consistent with Prudential's brand guidelines.
• Work with members of the GI senior leadership team to Identify and promote Prudential speakers at third-party conferences.
• Coordinate with speakers to ensure they are well-prepared and have all necessary materials.
• Conduct post-event evaluations to assess the success of events and gather feedback from attendees.
• Analyze event data to identify trends, insights, and areas for improvement.
• Prepare and present post-event reports to senior management, including recommendations for future events.
• Negotiate contracts with vendors and service providers. Maintain strong relationships with vendors to ensure high-quality service and cost-effectiveness.
• Facilitate internal communication and coordination to ensure smooth event execution.

Your Expertise:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (5+ years) in event planning and management, preferably in a similar industry.
• Strong project management skills and exceptional level of detail with the ability to manage multiple events simultaneously.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with stakeholders.
• Proficiency in event management software and tools, such as Eventbrite, Cvent, or similar platforms.
• Strong analytical skills and experience with data-driven decision-making.
• Ability to work independently and as part of a team in a fast-paced environment.
• Flexibility to travel as needed for events.
• Experience with digital marketing, event and social media platforms.
• Knowledge of CRM systems and email marketing tools.
• Certification in event planning or project management (e.g., CMP, PMP).

EWA is 2 days per week from one of our offices in PA, NJ or CT.

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $115,800.00 to $172,300.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.