Senior Integrated MarCom Leader (Finance)

We anticipate the application window for this opening will close on - 21 Jan 2025

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life
We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.

Careers That Change Lives

P lan, implement, execut e , and evaluat e integrated marketing communications campaigns and product launches for Cardiac Ablation Solutions professionals and patients around the world . Use your strategic skills to develop and execute campaigns that include all elements of the integrated marketing communications mix - i.e., messaging and positioning, creative concept ing , digital media content delivered via websites, social media channels, video, animations, mobile apps and email , print and electronic promotions, journal and on-line advertising, conventions related tactics, patient education materials, and more.

Responsibilities

• Integrated marketing and c ommunication planning through execution for portfolio responsibilities

• For assigned product areas, serve as MarCom point in the development, creative direction, and on-time, on-brand execution of the following :

• Marketing Communications strategies and tactics in support of new products launches and continuation campaigns

• Conference and event strategy planning, promotion and associated deliverables ; videos, social media, graphics and digital presence

• Lead digital strategy, execution and launch (web redesign and updates, Organic and Paid Social campaigns, and Paid Search), including patient education/stories and external marketing communications promoting brand and product

• Copywriting and editing of product-related content in accordance with current, approved product claims and style guidelines

• Compliance with document control and change management processes

• Compliance with corporate brand guidelines

• Understanding of and compliance with legal and regulatory guidelines

• Management and maintenance of creative assets and source files

• Marketing communication budget level initiatives

• Liaison with Corporate Brand marketing

• Collaborate with Product Managers for content for product marketing collaterals and each of the congresses sponsored events for example: Videos, Posters, Spec Sheets, Videos, Brochures, One P agers, Presentations, Case Studies, Patient Stories, Direct Mail, Email Blasts

• Lead Clinical Trial & Evidence dissemination external communication campaign strategy and execution on assigned product areas

• P artner with key stakeholders-as well as cross-functional teams and agency partners--to develop and execute integrated/multi-channel marketing communications plans that support growth objectives , engage target audiences, and drive sales .

• Vendor management, including creation of briefing documents, procurement of statements of work, budget management, and invoice processing

• Develop KPIs and strategies for tracking and measuring program impact on regional and global commercial performance .

• Leverages insights to strengthen programs and build new strategies.

A Day in the Life

Integrated Marketing Communications Strategic Planning: Develop strategic integrated marketing communications plans for C AS products and indications . The plans will effectively articulate the communications objectives , strategies, tactics, budget, and resources needed to support the marketing objectives as set forth in marketing plans. Determine which communications channels and tactics most effectively reach our target audiences. Manage and maintain a master calendar of strategic tactics for the business. Percent of time: 30 %

Content Development - Writing, Editing and Creative Collaboration: Understand and apply the elements of writing excellence. Write content that translate features into benefits and/or translate complex concepts into understandable language across various traditional and digital communications channels, utilizing Medtronic Corporate Verbal Brand Standards. Conduct appropriate research to test message and/or communications content. Collaborate with and provide direction to internal and external design and creative resources to develop visual concepts. Percent of time: 2 0 %

Project Management: Lead the implementation and completion of communications tactics, as outlined in the integrated communications plan . Collaborate with and provide direction to internal and external resources to execute multiple tactics. Manage the internal Legal, Regulatory, and Marketing review process for assigned projects. Proactively and regularly report project status to your manager, team members and marketing partners. Measure the effectiveness of tactics. Percent of time: 3 5 %

Relationship Management: Develop and m aintain strong, productive working relationships with Marketing and Communications department personnel , as well as legal and regulatory partners . Percent of time: 1 0 %

Budget Management: Manage resources efficiently and effectively (project dollars and people). Track actual spending to estimates, and report status of programs/projects. Percent of time: 5%

Must Have: Minimum Requirement s

You will need a Bachelor's degree and at least 4 years of Marketing or Communications experience (corporate or agency) to be considered .

• Proficient ability to work in core business software: Word, Excel, PowerPoint, Adobe Acrobat and Outlook

• Proven planning and project management skills

• Ability to plan and manage projects efficiently and effectively

• Proven ability to work as a liaison between Marketing and Creative staff

• Strong written and oral communication skills

• Business writing and editing experience

• Strong knowledge and understanding of marketing with an ability to translate marketing goals into effective communications plans

• Experience with all aspects of communications, media, copyright, and electronic mediums.

• Experience managing client/customer relationships.

Nice to Have:

• Bachelor's Degree in Journalism , Marketing Communications, Marketing, Advertising or related field.

• 7 + years' experience in Marketing or Communications in medical device or pharmaceutical industry or knowledge of those industries' key audiences.

• Experience translat ing marketing objectives into effective communications tactics

• Ability to create materials that promote Medtronic products to gain competitive advantage.

• Proven ability to understand global marketing communications principles and cultural issues.

• Understanding and experience in marketing to physicians and patients.

• Understanding of how Medtronic products work and how they are used in the clinical setting.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD):$90,400.00 - $135,600.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance , Health Savings Account , Healthcare Flexible Spending Account , Life insurance, Long-term disability leave , Dependent daycare spending account , Tuition assistance/reimbursement , and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match , Short-term disability , Paid time off , Paid holidays , Employee Stock Purchase Plan , Employee Assistance Program , Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) , and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

Further details are available at the link below:

Medtronic benefits and compensation plans

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission - to alleviate pain, restore health, and extend life - unites a global team of 90,000+ passionate people.
We are engineers at heart- putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here .

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.