Senior Associate Brand Manager (Marketing)
Senior Associate Brand Manager
Job Description
You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.
As a Senior Associate Brand Manager, you have a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with trends, market needs, and your organization's competitive standing. This role is a marketer accountable for in-year business planning and marketing execution for the U by Kotex brand in the United States. The Senior Associate Brand Manager leads key initiatives related to marketing planning & execution for the U by Kotex brand, as well as overall execution and results delivery for Kimberly-Clark's Feminine Care business unit. This role reports to the Senior Brand Manager and takes work direction from the Brand Manager, and collaborates with insights & analytics, customer development, agency partners, sales planning, Research & Development, product supply teams, etc.
In this role, you will:
Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand's marketplace position (e.g. new product launches, pricing initiatives, etc.).
Strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and ecommerce.
Execute annual marketing plans that deliver financial objectives and aligns with brand strategies.
Actively participate in the execution of brand commercial programs.
Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand's equity and market performance.
Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
Engage strategic customer teams to collaboratively build growth plans.
Identify and develop relevant consumer and/or shopper insights.
Collaborate across categories, to identify and proactively drive efficient brand building.
Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand's plan.
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform – so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Bachelor's Degree in Marketing/Business related field; MBA preferred.
3+ years previous business experience; brand management or digital marketing preferred.
Previous marketing internship or full-time experience at a Fortune 500 CPG company.
Familiarity with brand development planning, innovation, and creative ideation processes.
Experience developing digital marketing strategy and activation plans to deliver effective personalization.
Strong analytical knowledge with ability to drive to solutions.
Ability to influence and deliver compelling communication.
Demonstrated positive energy to effectively represent brand internally and externally.
Must be self-driven, not deadline driven.
Experience working with cross-functional groups (e.g finance, sales, operations, planning).
Total Benefits
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Salary Range: $117,000 - $144,000 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit-Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark's sole discretion.
#LI-Hybrid
Primary Location
Chicago Commercial CenterAdditional Locations
Worker Type
EmployeeWorker Sub-Type
RegularTime Type
Full time