Marketing Analytics Advisor, Individual & Family Plans (CT/NY/PA/STL) - Hybrid (Finance)

Summary

This role will be responsible for leading marketing analytics and reporting within Cigna Healthcare's Individual and Family Plan business segment. The ideal candidate will partner closely with the marketing team, agency partners and other key stakeholders to develop a measurement framework for assessing the impact of marketing efforts as well as delivering actionable insights to prove/disprove hypotheses and optimize marketing performance. They will deliver insightful data visualizations and employ advanced analytics techniques to drive meaningful impact for the business and across the enterprise.

Primary Responsibilities:

• Collaborate with marketing leaders to identify analytics challenges and develop solutions.
• Partner with internal clients to leverage predictive analytics, reporting and advanced statistical techniques to drive strategic thinking and effective decision making.
• Develop and manage reporting and data visualizations/dashboards across all marketing and distribution channels including call center, online and broker.
• Lead the development of predictive models, segmentation, audience selection, experimentation and statistical analysis to improve the performance of marketing efforts.
• Lead learning agenda development, hypothesis formulation, test design (including A/B and/or multivariate), measurement and optimization of all marketing communications across acquisition, engagement, retention and broker communications.
• Develop overall marketing attribution models for measuring marketing's impact on business growth and sales funnel development.
• Ensure timely delivery of reporting and improve the communication of marketing performance across the enterprise.
• Ensure accuracy and consistency in data, marketing campaign tracking, and reporting.
• Identify gaps in data/processes, perform root cause analysis where needed and partner with key stakeholders on issue resolution.
• Develop and maintain sales and other forecasts as needed.
• Lead effort to automate reporting and analytics workflows and develop best practices.
• Assist Marketing and the IFP business with ad hoc analytics support as needed.

Ideal candidates will offer:

• 5+ years of relevant experience in marketing analytics, business analytics, data analytics and/or digital analytics; preferably focused on health insurance and/or healthcare analytics.
• MBA or Master's degree in Data Analytics, Statistics, Applied Mathematics, Business/Marketing Analytics or closely related field is highly desirable.
• Professional hands-on experience in designing and evaluating marketing campaigns and translating campaign outcomes into actionable insights and business value is a plus.
• Strong understanding of experimental approaches in marketing strategies and A/B and/or multivariate testing.
• A high level of skill with data modelling, data extraction, manipulation, and warehousing tools (SQL, Python, Adobe Analytics Suite, Databricks, TeraData, SAS).
• Proven ability to work independently with limited direction or guidance while producing timely and accurate results.
• Experience with Adobe Analytics/ Customer Journey Analytics and Tableau is highly preferred.
• Strong communication, summarization and presentation skills.
• Enterprise thinker with proven ability to influence across a matrix environment.
• Strong analytic problem-solving skills.
• Results-oriented, proactive, self-driven and dedicated.
• Strong project management skills.
• Emphasis on quality of results being published.
• Ability to multi-task and work well under pressure.
• Ability to work from a Cigna office 50% of the time, as directed by the business

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

Qualified applicants with criminal histories will be considered for employment in a manner
consistent with all federal, state and local ordinances.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.